Alexei ChernobrovovConsultant on Analytics and Data Monetization

Website personalization for users beside on Customer Journey Map

The lecture will tell you about the customer journey map (CJM) and what is it.

The main approaches to the automated allocation of patterns of user behavior using modern methods of machine learning, as well as methods of building personalization based on CJM are considered.

Cases: app for the Bank, website of the well-known cartrader and the large online-store.