How to measure the necessity of Machine Learning in business and to know the result?
We will try to analyze ML- and business-metrics, will speak about pluses and minuses of using ML in business and about possible alternatives.
Attribution is an explanation of the traffic source that helps to make conversion (targeted interventions and sales).
- What models of attribution can be and what model is better?
- Why do they work and how to make administrative decisions?
We will discuss that questions and demonstrate different examples.
Today we would discuss Customer Journey Map and also:
What instruments should we use when there is a lack of data and we want to estimate the advertising campaign.
We will discuss for what reason we use proxy-metrics and what benefits we can get from using them.
How to predict the probability of buying according to discount and how to give a right discount in order to earn money.
That lecture will tell you about the customer journey map (CJM) and what is it.
The main approaches to the automated allocation of patterns of user behavior using modern methods of machine learning, as well as methods of building personalization based on CJM are considered.
Cases: app for the Bank, website of the well-known cartrader and the large online-store.
The presentation about marketing management was presented at the conference Locomotiv based on an example of Pult.ru. There were discussed different segments of users and models of consumer behaviour. And also strategies of working with customers.
A huge review on different ways of pricing.
How do the prices depend in online stores and what should you do when the demand on products is inelastic?
A base way of building a system of pricing would be discussed and a successful case of the store from TOP-100 runet'а would be showed.
The report reviews the way of automatization ML problem solving using the example of the HackerEarth Machine Learning Challenge 1.
What would you know:
What would you know:
