Alexei ChernobrovovConsultant on Analytics and Data Monetization

Articles

How to measure the efficiency of the Machine Learning: estimating metrics and money using the example of churn prediction

Putting up of money in ML - inputs or investment? Estimating the effectiveness of using Machine Learning on the example of Churn Rate Prediction.


Marketing Management based on CJM User Segmentation

How to analyze customer behavior, to understand their demands and expectations in order to build a more effective relationship with the client - building CJM on the example of the marketing strategy developing for Pult.ru - one of the largest Russian resellers of HI-FI/HI-END technique.

Contacts