The largest leaks of personal data in Russia over the past couple of years, which laws protect confidential information and what threatens their violation, why such incidents occur and what can be done to protect information about your private life.
3 ways to make money on data relevant to any business. What information about their users can be profitably sold to the data exchange and how to do it legally, without violating the requirements of Roskomnadzor and GDPR. Who and why sells / buys user data - a brief overview of the market for data providers in Russia and abroad.
When it becomes necessary to analyze corporate data, what kind of specialist should be hired for this work, where to find it and how much does it cost
What are proxy metrics, how do they help in evaluating the effectiveness of advertising campaigns and what does machine learning have to do with it
How to analyze customer behavior, to understand their demands and expectations in order to build a more effective relationship with the client - building CJM on the example of the marketing strategy developing for Pult.ru - one of the largest Russian resellers of HI-FI/HI-END technique.
In that article 3 legal methods of obtaining the big data of other people for yours own business tasks would be discussed: ready datasets, web-platforms with statistics and information from external websites.